Creative Solutions for Business & Education

Like me, you’re probably getting tired of all the current revelations surrounding the exploits of our politicians and their ‘accounting errors.’  I feel sorry for those politicians whose names have not been in the headlines because they have actually been honest (but not for those that simply haven’t been caught yet!). 

I have also been amazed at the naivety of those concerned to think that they can use a few weasel-words to cover-up what were quite clearly blatant attempts to defraud …

“I am humiliated by my error of judgement” … But it obviously didn’t feel too humiliating when making the initial fraudulent claims,  before being found out.

“I overlooked this accounting error” … No!  You made a fraudulent claim and failed to declare it.

“I have paid back the expenses I shouldn’t have claimed” … Okay, but how long has it been going on?  What haven’t you told us about?

“I made an error of judgement” … About the expenses or the risk of being caught?

Do the government bodies e.g., HMRC, allow us to say, “Sorry! That non-payment of tax was a small accounting error.  I’ve admitted it now so no need to worry about it further.”   I think not.  Argue with the taxman and court beckons.  In fact they are one of the few groups of people who can expect us to pay them back for their mistakes (sometimes large sums of money if we’ve not noticed an erroneous tax calculation … which is interestingly our fault for not noticing the error in the first place.  Sorry.  Have I missed something?).

In the past  I have commented to friends about the various activities of politicians outside of Parliament, only to be told, “Oh! That’s their private life. You shouldn’t worry about that; they wouldn’t do that in Parliament.”

I would argue that if an individual can knowingly act dishonestly in one area of their life, they can act dishonestly in any area of their life.  

We are what we are.

Trust and integrity are keys for success in any area of our life. Unfortunately, too many people want to be trusted without having to be responsible for their actions … and when we let people down through deliberate deceit, it takes a long time to rebuild the trust we’ve shattered.

Our politicians are human beings who, because of their public visibility (and the thirst of the media for ‘news’) are easy targets for the snipers.  In no way can I condone what has happened.  I am probably as annoyed by the deceit as the next man.

BUT it does challenge me re-examine what I do and ensure that my dealings with others, in business and everyday life, build trust; not destroy it.  

We all make mistakes.

What I am concerned with here is that those are genuine mistakes or misjudgements, rather than a clever manipulation of the English language to cover deceit and polish a turd!

Labels: accounting error, british government, business, deceit, expenses, fraudulent claims, government, honesty, integrity, playing with words, politicians, politics, relationships, responsibility, trust

I have recently been enjoying Cuban music, in particular that of the Buena Vista Social Club and its members.

For those of you who are not familiar with this group of musicians, the story is a modern-day fairytale ...

Cuban music has for decades been the envy and shining star of the World (especially Latin) music scene. Many of the stars who put it on the map had retired or had to find an alternative living to make ends meet: selling lottery tickets or shining shoes in the street, or selling tobacco.

In 1996 Juan de Marcos González, a young Cuban bandleader and arranger was fascinated with the old stars of Cuban music traditions such as Son, Guajira, Son Montuno, Rumba and Bolero. He set out to see how many of them were still living (many had been stars in the 1940’s, 1950’ and 1960’s). To his amazement he was able to contact a large number of these national treasures of Cuba’s musical heritage; the list was impressive:

• Don Rubén González - legendary pianist and pioneer of the mambo
• Orlando ‘Cachaito’ López - third generation bassist
• Ibrahim Ferrer, Piya Leyva, Raúl Planas, Manuel ‘Puntillita’ Licea and Omara Portuondo - legendary singers
• Compay Segundo and Eliades Ochoa - tres player and guitarists
• Amadito Valdéz – percussionist
• Barbarito Torres - Laoud player extraordinaire
• Manuel ‘Guajiro’ Mirabal - Cuban legend, trumpet
• ... plus more

In order to understand the stature of this group, each one of these names was at the very top of their profession, many having had a significant impact on the history and direction of Cuban music. Each one of these musicians (plus other top calibre musicians) performed together, in the same room at the same time to record the largest selling Latin album ever (over 8 million copies sold). Everyone enjoyed working and performing on the album and no-one was interested in where their name went on the list of credits. Music was being made for the love of the music and no thought was given to any potential financial gain (though this was eventually considerable).

Live performances in Amsterdam followed release of the CD, and the jewel in the crown was when this group of Cuban musicians were able to play a sell-out concert at Carnegie Hall, New York in 1998, captured on film and CD. When you read the album notes and DVD booklet or watch the performances, the joy and emotion of making music together is clear.

This fairytale ending to the story was that these humble people found a new lease of life as they achieved global recognition and ‘stardom’ when many of us would think of taking it easy: most were in their 70’s or 80’s (Compay Segundo was in his 90’s).

By 2005 many of these great characters had passed on and only recently (Feb 2009) the great Cachaito also died ... but their legacy continues.

Why have I taken the time to mention all of these people?

Well, imagine a group of top name Rock n’Roll stars gathering to record an album, or business 'icons' producing a new book. Now think about the ego problems; who they would work; who they wouldn’t work with; who would want their name at the top of the list?

For me, the great power and impact of these Cuban recordings is the enjoyment, passion and love of the musicians for their music that shines through so clearly. Everyone is in it for everyone else, making the whole band look great. It’s even recalled that at one stage, Ibrahim Ferrer had a bad throat and was struggling to sing and suggested that perhaps someone else should finish the album! That’s a bit like Eric Clapton suggesting someone else should finish off his guitar solo. This level of humility is rarely seem today in a world of get what we can, when we can, however we can.

This excursion into Cuban music has taught me a lot more than just the notes and beats. Engaging with characters of history (and today) who are prepared to make everyone else look good by playing their part has re-challenged me to ask myself, “Is that the sort of character I am? Do people use me in for who I am as well as what I can bring.”

I read many stories today where the key to a ‘successful’ career isn’t so much what you can do, but what you a as a person bring to a particular situation. I also read that our output usually reflects our personality.

All I can say is that I hope some of my 'performances' haven’t really let people know what I was feeling on the day!!

I know that rediscovering my love of Latin music through encountering these characters has re-challenged me to be a person that other people want to know, rather than a person whose talents are admired. It has also reminded me that I cannot try to project and hide behind a different ‘persona’. Just as music is too transparent for that, so too is our daily walk. If we are not consistent, the cracks and inconsistencies will soon show!

I guess my priority is consistency as a person and as a business professional.

Labels: buena vista social club, business, business effectiveness, consistency, humility, integrity, putting on a show, transparency

Self-esteem is the foundation on which confidence can build. People who feel valued and know their self-worth are then more able to try new things and be prepared to fail. Unfortunately, failure has become a dirty word in business and we love to make scapegoats of those who have failed. But in so doing we continue to hammer the nails in our own coffin, because unless we are prepared to try something new, to put ideas together that have never been put together before, to experiment with them and see if they work, creativity and innovation die. If we stifle or kill self-esteem, we stifle and kill creativity and our success. The three are intimately associated with one another. The most successful and rapidly expanding businesses today are those where creativity thrives; Innocent Drinks and the Virgin franchise are just two examples.

And where creativity is lost? The businesses die.

As pressures increase to be successful, we often exclude the very things that can save us. One of those things is risk-taking, of which we are sorely afraid. We continue to work harder at what we’ve always done in the hope that ‘this time it will work’. Why should it if it hasn’t worked before? If it has worked before but we’re struggling now, why use the tried and well-trodden path to the cemetery? Risk-taking is the basis of creativity and the foundation for success. But in order to take those risks we need the confidence, and to build confidence we need a foundation of self-esteem.

Simple ways to build self-esteem include basic rewards such as a verbal or written ‘Thank you’, recognition in front of peers, recognition of a team in a company publication, a small gift, anything that says ‘We appreciate your efforts.’

Perhaps we should re-learn the art of celebrating our failures. They don’t have to be big announcements (there are undoubtedly people waiting in the wings to pour on scorn). But by celebrating the failures with those who’ve tried it is possible to learn from the mistakes and to move forward. Punishment achieves nothing apart from a misplaced sense of dispensed justice. We forget that the greatest discoveries affecting our lives today were the end of a line of repeated failures. People like Thomas Edison went through hundreds, even thousands of prototypes before they came up with the end product. Underlying that tenacity and perseverance was undoubtedly high levels of self-esteem and self-confidence which enabled them to face the failures, learn from them and move on. These inventors would undoubtedly have been inspired and encouraged by others and needed to draw on that as onlookers criticised and ‘commented’ on their failures. But it is their self-esteem that is likely to have held them on-course through the storms.

Sometimes we just need to let people have a go and discover for themselves. This is the basis of my workshops. I can show them plenty of what I can do, but in the end it only really works when each person has the opportunity to try for themselves. Having discovered that they can or can’t do something they can move on, either to something new or build on what they’ve started.Sometimes we need to revisit where they’ve been and help them change a wrong perception. For example, they may have tried something once and decided that they can’t do it, when in fact they just need to try it again.

There are many ways we can help, but perhaps the biggest part is through our relationships with others. As we develop and use these we have the opportunity to encourage, correct, draw alongside and help. These things also take time, effort and patience, so it can be useful to weigh-up how much effort and time we can/are prepared to give.

Benefits from the results are potentially huge and long-lasting and the return on investment greater than we can ever perceive.

But we need to take that risk ...

_____________________

If you are interested to learn how we may be able to help you, please either visit our websites:

Waywood Creative: http://www.waywoodcreative.com/

Waywood Training: http://www.waywoodtraining.com/

Or contact me directly on

Tel: +44 (0)1509 553362
Mob: +44 (0)7814 628123
E-mail: stuart@waywoodenterprises.com

______________________________

Labels: applying creativity, barriers to self-confidence self-esteem, building confidence, building self-confidence, business, increase confidence, inventors, relationships, reward failure, risk taking, thomas edison

Perhaps a bit of a rhetorical question, but I assure you there is no catch.

Our sense of value and our value system are both complex entities, arising from our life history. Most of us have had knocks of one kind or another: bereavement, redundancy, failure in achieving something we were aiming for, family breakdown, work pressure … the list is very long.

Thankfully, many of us can recover from these blows, some more quickly than others. However, for some people a combination of blows arrives at the wrong time (childhood, especially adolescence) or too close together. In those cases the impact can be catastrophic. Someone full of hope and confidence one day can turn into a shy recluse with no sense of direction the next, whilst others kick out at anything and anyone who gets in the way or tries to help. Their world has literally been shattered. I remember a good friend at school who for no apparent reason started picking on anyone and everyone, eventually causing total classroom disruption resulting in suspension. We thought he was an idiot. It was only years later that we discovered he’d come downstairs to breakfast one morning to find his mother packing the car to leave. Bang! Just like that: out of the blue without warning. The emotional cost took years to repair and included many broken and dysfunctional relationships along the way. We were also forced to think about our lack of response.

Sadly, my friend’s situation is mirrored with alarmingly increasing frequency today.

But I also remember another couple of other friends who always seemed so confident, almost cocky, about their life and where they were going. And they did go! Both became very successful in their respective fields; one as a scientist, the other as craftsman. Why were these two so different? I think much of it came from what was being fed into their lives. Their parents were always encouraging them to try something new, go for something they couldn’t achieve. And if they failed? They could always have another go.

Now I know it is naive at best to simplify all situations to a single formula, but it is generally well accepted that a person’s self-identity is forged through their life experiences and relationships. Repeated criticism or comparison with other people results in loss of confidence and unwillingness, often through fear, to try something in case we fail. It also leads to the perception that ‘I am worth nothing.’ The opposite is true, with those receiving encouragement (including correction) achieving a more balanced and fulfilled lifestyle. And success is often thrown in there too.

It is also accepted that what we practise at school becomes a lifetime habit. Our businesses are plagued with people who continue to play out their school scenario, as bullies and manipulators, or as doormats. They have a misguided sense of self-importance or self-value; either too high or too low. Self-confidence is a good attribute when held in balance with other life skills. But too much or too little can be disruptive and at its extreme, devastating.

And the problem extends further into society, where we see the impact of people who are unable to respond to their circumstances or surroundings.

The great news is that we all have intrinsically equal value and worth.

The bad news is that others, or we ourselves project a value which then puts us on a sliding scale, based on what we can do, or our cash value in terms of income or cost to society. These false measures need to be clearly delineated from intrinsic worth and value. Of course, when we enter into a job or role, there is a basic need to be able to perform that role competently, and hopefully bring something extra as well. But that has to do with our value to the employer: it does not affect our value as an individual.

So where am I going with all this?

Our childhood influences adulthood, in terms of how we think and how we act towards ourself and others. That childhood will have been influenced by positive and negative inputs which will also have influenced our perceptions. Those perceptions, in turn, influence how we operate at work, at home or with our friends. However, these perceptions and responses are habits formed through the practice of life and like any other habit, they can largely be reshaped and changed into new habits. We don’t really have an excuse for, ‘Well, that’s me and that’s the way I am [forever and always shall be].’

We each have a responsibility to look at ourselves and see how, where and if we need to change these habits: thought patterns, attitude to others, attitude to ourself, emotional response.
And therein lies another issue; we are generally very poor at emotions!

Most of us have gone through life with the good old British stiff upper lip, being afraid to engage, let alone express our emotions for fear of what we may discover. And our education system does nothing to help, effectively switching off emotional engagement by the age of 11, leaving many ill-equipped to handle life. I know I’ve used the analogy before, but it’s like an athlete who only trains one half of their body for a 100m sprint final. It’s absurd to even consider, yet we do that everyday with children from as young as 3 or 4 years old, up until they are 18 or older and then we are surprised that they can’t handle life.

So it is little wonder that poor self-worth and low self-esteem are cancers in today’s world.

Thankfully, creativity allows re-engagement with our emotions and therefore, provides a safety valve for when pressures and trials arise. It is something we all possess and something we can all discover and apply. I believe that passionately and it is one of my key motivators and driving forces.

And by applying that creativity across our businesses, in practice, planning and development, implication, sales and marketing, management structures, team structures … through the people we have, the future, as one mobile company proclaims, is bright. Our who business benefits:

• Within the business, our people will feel more fulfilled, more engaged, more appreciated, they will be more willing to contribute, more willing to work harder and longer hours (if required), the atmosphere will change for the better
• Outside the business, our customers will notice the change and the wider social net will benefit.

On a scale of 0 - 100, we all score 100 for worth, but sadly, many score less than 20 when it comes to self-worth or valuing others. And that must stop.

Until next time …


Postscript: Wouldn’t it be great if our governments actually believed in the concept for our education system; not for political gain but for the good of the nation, and empowered those with the appropriate skills and vision to make it happen!

Labels: business, communication, creative, education, emotional intelligence, emotions, encouragement, government policy, life balance, life skills, motivation, responsibility, self awareness, self-worth, society, value

Perhaps one of the most eloquent and engaging speakers I have heard is Sir Ken Robinson. he has this style which instantly puts one at ease whilst totally drawing us in to what he has to say. If you want an example, pour yourself a coffee and Watch Ken Robinson Talk to see him in action (opens in a new window ... use the 'Close Window' button after viewing).

In one of his more recent appearances he continued to present some uncomfortable facts which will impact us all unless things change. Here is a sample of out-takes from his talk. Full article here (opens in a new window).

• The world is facing a crisis of human resources ... "I believe that fundamentally we have both underestimated and continue to misuse - if not actually abuse - many of our most important talents; our talents, our children's talents, and the talents of the people who work with us. And unless we fix [this crisis], I feel we're not going to make much progress fixing the other one."
• Both crises are the result of our "industrial mindset," which is incompatible with modern society and modern business. Both manifest themselves in terms of imbalances. In the natural world it is the imbalance of gases in our atmosphere, although human activity is also disrupting many other ecosystems. In society we have legions of people dislocated from their own talents, legions of people suffering from all kinds of anxiety, legions of people in dysfunctional communities. And there is an enormous cost of handling this.
• In California (Robinson's new home town) spends $3.5bn a year on the state university system; it spends $9.9bn on the state prison system. Similar figures exist for other Western countries, as well as other US states. The UK spends millions of pounds a year on remedial education, to try to get kids through a system which many of them are bucking against. And we spend millions of pounds a year on career counselling, because people have not found their way.
• The result for educators, employers and HR professionals is that it is vital to have an understanding of "the ecology of human resources.
• As a society, we must improve our understanding of human capabilities. We believe mistakenly that creativity and intelligence vary in inverse proportion to one another. The things we take for granted as being true are the real problem; the enemy of making the best of ourselves is common sense.
• Thankfully creativity is not dead but merely latent, in most adults.
• Work by Land and Jarman showed that in a smaple of 1,500 children aged 3-5, 98% ranked as "geniuses" in divergent thinking. In children aged between 8 and 10 years the figure fell to just 32% and by the time children had reached between 13 and 15 years it had declined further to a mere 10%. In other words, children become less creative as they grow older. What coincides with this period of development, aside from hormonal changes and socialisation, is that they enter formal education where they have learnt a) there is one answer to every question, b) don't look, because that's cheating and c) don't copy from anybody else, because that's cheating too ... even though outside of school we call this collaboration.
• This mindset goes well beyond school and college. Land and Jarman also performed a control test of two-thousand adults (aged 25+) where only 2% ranked as geniuses. We don't grow into creativity, we grow out of it, because of the ways in which we become institutionalised and socialised. Education is a big piece of this, but work is an even bigger piece.
• Creativity is most frequently associated, in the workplace, with innovation but it is equally important in helping society cope with, and harness, technological advances. No matter what we do or where we do it, technology is going to swamp us: new information systems are going to subvert all the things we take for granted.
• The over-25s think we're OK, but we're not that great. We have learnt digital technology like a second language, so we kind of speak phrasebook digital compared with our children. IT systems are becoming more and more pervasive, but they're not fundamentally avoiding the powerful need for better and better use of human resources. To the contrary. Human resource is the only way we can engage with these things properly ... and at this moment we are locked into an industrial mindset about our own capabilities.
• Business people can help to nurture creativity and imagination by thinking of organisations as organisms rather than organisations A better metaphor is from agriculture. A farmer can't make a plant grow. A plant grows itself. A good farmer provides the conditions for growth. And a great plant doesn't just grow from the top, it grows everywhere simultaneously, as do healthy organisations, which have a reciprocating relationship among the parts.
• There is a huge difference between a creative team and a committee: great creative teams require real expertise among managers and leaders to work. It's a skill-set that we need to be teaching managers and leaders.
• Great teams, large or small, are deliberately diverse: they have people from different backgrounds, experiences, ages and responsibilities in the organisation. The processes employed by these teams ensure that their diversity is not an impediment but a resource.
  The best senior managers are those who are not afraid to let teams congregate for specific tasks and then disband, to form other teams as necessary, perhaps one of the best ways to spread cultural information around the organisation.
• It is essential to create the right habitat, in terms of culture and environment. Anyone who is serious about making more of people must be serious about the environment in which they work. And not just the colour of the walls: innovative organisations have a rigorous approach to questioning algorithms of behaviour and changing the environment as need be.
  Challenging stuff.

What I think is obvious is that we have a long way to go. BUT we need to make a start, no matter how small to change the inertia of creative decline. and just perhaps some of our organisations and social structures will be rebuilt into healthy living cultures.

Until next time ...

Labels: adults, business, children, creative crisis, education, emotional intelligence, genius rating, industry, ken robinson, teams

"We need more creatives."

"Where are our creative people?"

"Where will we find the next generation of creative people for our business?"

"What is creativity?"

"We've always done it this way; how can we change?"

These are all issues I've discussed with friends over the past month or so. Creativity is seen almost as the Holy Grail, yet like the Holy Grail, it is elusive, can't be found, remains a mystery. It is something restricted to certain 'gifted' artistic individuals, or to a group of social misfits who sit isolated in their own thoughts dreaming up ideas.

The truth is that creativity is not restricted neither are creatives 'misfits'. In order to be truly creative, interpersonal skills are prerequisite; interaction is important and the good news is that it is present in normal people! We all have the potential to apply creativity, whether we work in a scientific, mathematical, engineering, human science or artistic environment.

The question isn't so much,"Where are the creatives?"

but more

"How can I discover and apply my own creative abilities?"

We tend to think that the grass is greener on the other side; someone else always has better resources than us; someone else always has better ideas than us.

But is that true?

These 'other people' potentially start with the same resources as we do but develop them in a different way, or perhaps they are able to see the potential in who and what they have! The trend over recent years has been to hire the bright young graduates emerging from our centres of academic excellence, replacing existing experience with a new vibrant culture.

But how new and how vibrant is it? Sure there's lots of energy, so I guess in that sense it is vibrant. But how can people emerging from an educational system, still naïve in so many areas of life, experience and reality possibly hope to contribute significantly to our creative culture, if it's not been there in their education? And how can people who are uncreative (the majority emerging from this 'acreative' educational culture) then teach others to be creative? I would suggest that the answer is 'With difficulty.'

However, if we take time to look closer at our people we will surely see a wealth of potential. Perhaps the silver foxes with their experience do have something to offer after all! Perhaps their years of effort, challenges, mistakes and triumphs count a lot more than we realise towards a creative culture we seek after so earnestly. Creativity involves risk, experiment, a combination of experience with naïvity; bringing together different personalities, who perhaps don't naturally sit comfortably together, rubbing the corners off each other to produce a creative spark.

The companies that know the importance of creativity and the creative culture thrive and grow, identifying and releasing it within their existing staff, harnessing the benefits of experience and tempered persistence along with the enthusiasm of newcomers.

Companies that don't, including some of our big corporate players are likely to become historical names in the not too distant future unless they fail to embrace the concept and change accordingly.

Labels: business, business success, corporate business, creative potential, creativity, creativity in business, culture, developing a creative culture, experience, impacts of creativity

As a follow-up to a recent post ... I was very interested to read an article just now on corporate e-mail etiquette and was left asking myself the question,

"Do we really think about what we're doing?"

I suspect the answer is probably 'No' in many cases as we try our hardest to either empty our inbox, or look for someone else to solve the problem. Neither of these intentions is bad unless we are the one who should be solving the problem. But is the e-mail inbox the only problem? I think not. Myopia (short-sightedness) is common in so many areas of our daily existence. We have often become pre-conditioned to respond in such a way through repeatedly acting that same way; sometimes acting before thinking. The result is that we often, inadvertently (or intentionally?) overload others.

Perhaps you, like me, are looking to make 2008 a year where those knee-jerk and pre-conditioned responses are identified, addressed and resolved. This is not an easy or pain-free course of action and will undoubtedly need to continue to be re-addressed. However, I am confident that the benefit of my actions will be much wider than just myself: the change in me and my attitudes will impact those around me.

So, instead of looking for some kind of 'policing' in situations like excessive e-mail, might it not be a good idea to address the problem at the root: the people who are sending them and bring about a change in attitude and awareness. Rather than being reactive to something that has already happened, wouldn't it be better to stop it from happening in the first place?

Labels: business, corporate etiquette, email, helping others, improving quality of life, life, reducing workload, responsibility

Hi! I've not written anything down for a while because I have had my nose in books researching for my business. My entry for today is short and basic.

I never cease to be amazed how many of the triggers that release creativity are so simple. Nothing deep and complicated; nothing highly theoretical; nothing special really ... just a gateway to looking at the same problem in a different way. For example, take a problem, look at the key elements in that problem and then start thinking about the effects of opposites: What would be the situation if that wasn't to happen?

And as I looked at these tools, it struck me that some of the greatest stimulators of creativity are when opposites meet; when we are placed in situations, or with people who take a different, possibly contrary view to our own.

And I wondered whether we lose creative opportunities because we are afraid to engage in open, honest, frank debate and in some cases take an opposing view. I'm not suggesting that we look for every opportunity to put people together who go for each other's jugular, but I am suggesting that by encouraging honest debate between people or departments which don't naturally fit together, we may be able to stimulate some new, otherwise unidentified solutions to our problems.

I also think that some our meetings would also be more fun and productive!

Labels: business, business success, creative triggers, creativity, creativity in business, debate, honesty, ideas generation, impact on work, new ideas, office, stimulating creativity, teams

'Oh! I've known you for ages. I don't think it's my job to tell you when you've done something well ... just when you need to improve'

So ended a conversation with someone I'd known for years ... and it hurt ... and it set me thinking!

I see many people, especially young people/young adults with a desperate need to be affirmed, noticed, respected (in the true sense) and encouraged. They have many 'friends' and colleagues whom they have known for a long time, but somehow the familiarity has also put scales on the eyes of friends, so that they no longer encourage or feed positives into their life ... only a destructive neutrality.

And yet I am often just as guilty as my friend for either prejudging (appearance, comments from other people etc) or just looking for things I can improve in others, whilst missing the core values and reasons why they are my friend in the first place. What should be a relationship becomes a monologue: I forget their needs and aim to fulfil my wants.

I remember friends at school who were devastated when they had tried their hardest and yet weren't quite good enough because the standard of their work didn't compare to the standard of work submitted by other members of the class. Rather than being helped and encouraged, they were targetted by teachers and fellow pupils; they were the butt end of jokes; they were labelled 'thick', 'stupid', 'dunces' (and worse) ... and I was right there with the crowd taunting them!!

What effect did this have on the individuals concerned?

They responded in a number of ways. They became:

Discouraged ... they perceived themselves as not good enough.
Demotivated ... their enthusiasm and interest declined and not surprisingly, their marks got worse
Disillusioned ... long-term, some of my friends gave up in that subject
Some became Disenfranchised from the education system ... they continually got into trouble with teachers, pupils and in some cases the law, and very sadly, some lost hope.

But thankfully, some became very successful people, running their own business and enjoying life.

So what happened to buck the trend?

In most cases there was either an individual who took interest in them, coached and encouraged them, hung in there and made a difference. In other cases the inner drive of these people to prove to themselves that they had value and could succeed was so strong that they drove themselves to achieve what they had been told could never happen.

I hear sad stories about people like Robbie Williams and Mick Hucknall, two high profile, talented personalities in the music world who were told by teachers at school, 'You will never amount to anything.' Ouch! Wouldn't it have been so much better if their talents had been spotted, encouraged and nurtured so that they could reach and enjoy their success without so many hangups and low self image.

As we look to cultivate our relationships with others we should start by 'earning the right' to their friendship by building trust and demonstrating that we are worth having as a friend. And once we have built these friendships and relationships, it is the responsibility of each of us to accentuate the positive rather than highlight the negative or, equally as destructive, make no comment at all.

I believe that by applying these principles to our relationships, in all areas of life, we will benefit, our friends will benefit, those around us will benefit and ultimately our businesses and ventures will benefit.

Labels: business, business success, corporate business, customer focus, emotions, encouragement, failure, failures, feelings, honesty, integrity, relationships, success, teaching, values

I was reading an article in the headlines today which stated that fewer and fewer people trust what they read in adverts, and suspicion is at an all time high online as surfers are afraid to follow advertising links in case their e-mail address is somehow 'captured' and they are bombarded with unwanted communications from the company and third party associates.

Combine this with an all-time low level of trust in business marketing campaigns as a whole and we face a bit of a crisis ... We need to communicate with people about our products and services, but how do we achieve that without being thwarted at the first step?

Can I suggest that one word sums up the answer ... integrity.

Over the past few years there has been a significant change in both the offline and online business arenas, from being company driven to being consumer driven: What do our customers want? rather than What do we want to give our customers? Creative (or not so creative) techniques have been used to 'breech customer defences' and get them to buy. Unfortunately, a lot of these techniques, though very creative, were also one-sided, excluding the customer.

However, the wind of change now means that customers have what, to some, may seem like too much power in dictating markets.

As I looked a little closer at this problem something very basic struck me: this new modus operandi is sales and marketing (offline and online) driven by relationships. Sure, we can dress this up in all sorts of jargon, but the basis is now,

"If you want me to buy from you I want to know you, I want to know what you stand for, I want to know what you are trying to sell me, I want to know how I benefit from having it and then I can make a decision on whether I want to buy it"

Unique Selling Points (USPs), selling the benefits of products and customer focused selling have always been good techniques and known to bring improved customer response. However, now the customers have caught up! They are tired of being given half truths or part information about products; and rightly so.

Unfortunately, presenting only the advantages and successes of a product, whilst omitting to declare some of the disadvantages has been the accepted norm in many companies, particularly if those disadvantages have no associated health risk. However, the more scary fact is that this practice also occurs in the health and pharmaceutical industries where the consequences are nothing short of dangerous or life-threatening. Newspaper headlines with significant impact on the company, publicised when it is discovered that certain unwanted side effects or adverse effects were conveniently 'omitted' from the dossier submitted for approval.

If we take time to consider this, the effects seen in the relatively small, selected population used in clinical trials are certainly going to be seen when the drug is released to the wider community and used by millions of patients, often worldwide. Integrity is compromised in an effort to gain (often short-term) return on investment to please the shareholders. Creativity without the integrity leads to compromise at the least; disaster at worst.

But the impact on the wider business community in these situations. There is a massive loss of trust by the customers; not only against in the 'offending' company but against all companies in the same business sector. We all suffer from the lack of integrity of others.

So, I welcome much of the shift that has taken place because I see it as a return to the basics of human interaction and relationships. As businesses we are now accountable to our customers and we are required to be open and honest if we want their custom, business and loyalty.

Historically and in the future, the most successful businesses are/will be those that display integrity and use their creativity wisely. No longer can we simply sell to our customers ... we need to gain their trust and loyalty first, and we can only really do that by establishing a relationship with them, by including them in our decisions and listening to what they have to say, even if we can't act on every request we receive. However, once we have their trust, it is easier to be open about our mistakes and we are seen to be human and not just some corporate threat. We may also be creative in asking our customers their ideas for solutions to our problems?

2008 is a new start for me as I venture out in my own business. After 18 years in the pharmaceutical industry I have witnessed much that is good and bad. My priority is to take the best that I have learnt, be transparent in what I do and keep an open ear to those I deal with.

I want to ensure that my creativity is tempered, no, driven by integrity.

Labels: business, business development, business success, corporate business, creativity, customer focus, customer voice, customers, honesty, integrity, market forces, relationships, transparency, truth, USP

As Big Ben struck 12 o'clock, another new year dawned: a year full of potential to do good or bad, to help or hinder, to get stuck in or give up.

And yet with all this potential in front of us, we are probably still reeling and recovering from the previous year and its activity, demands, successes and failures.

If we are to adapt to the ever-increasing rate of change in our world it will be our ability to recognise the changes, be open to them and respond to them. It will be an ability to work together with our colleagues and friends. It will be our ability to be open to new ideas, to work with new people (perhaps even those we don't like) and be prepared to engage and increase our creativity for problem solving, product identification, relationship building, selling ... or whatever aspect of life impacts us most.

There is great potential in our schools, colleges and universities to inject passion into our students, to find new ways which enable them to discover their own talents and abilities, and not least, find new ways to resurrect and increase our own passion for what we do.

I'm excited by all that 2008 holds ... challenges and triumphs ... hope you are too.

I wish you all a very happy new year.

Stuart

Labels: 2008, business, colleges, creativity, creativity in business, education, increased productivity, job satisfaction, new year, reaching our potential, reduce stress, schools, teaching, university

Information Overload Predicted Problem of the Year for 2008 ... So reads one of yesterday's headlines.

Apparently, for 2008 the US-based advisor to knowledge economy decision makers, Basex Inc. have deviated from their normal practice of announcing a Product of the Year or Person of the Year to forecasting a Problem of the Year.

This problem is not new, but Basex's chief analyst Jonathan Spira says that it has grown as the technology we use increases our expectations for an instantaneous response to our request.

I believe that same expectation exists for instantaneous solutions to our problems.

Two causes of this overload are:

1. Copying someone in on an e-mail or hitting the reply to all button
2. The availability of more information to sift through for the correct answer (whether in an old e-mail or via a search engine)

These have resulted in more information and requests, more interruptions, more time wasted looking for the right information or answers, and perhaps most significantly, today's workers being much less productive. Spira indicates that workers get disorientated every time they stop what they are doing to reply to an e-mail or answer a follow-up phone call because they didn't reply within minutes, and estimating that they then spend 10 to 20 times the length of the original interruption trying to get back on track.

To put all this in context, it is estimated that such disruptions cost the U.S. economy alone, $650 billion in 2006.

Spira comments, "It's always too much of a good thing." None of these technologies we use are in themselves a bad thing ... it's just when they are used to excess. I worked in an office which was perhaps 20 yards long, contained only 25 staff and yet people in that office (who could see each other) often sent e-mails in preference to getting-up and talking to someone. Perhaps our lawyers have had too much influence with their 'Get it in writing' slogan or perhaps people are too afraid to make mistakes to cover their back.

So, is the issue really just one of too much information? Perhaps the problem is also a reflection of our corporate cultures and structures. In our thrust to please the shareholders we want instant response, instant results ... and instant show for our labours.

However, if we take a step back, we know that this is impossible!

I remember being taught in the early 90s that it is impossible to take anything less than a 3 or 6 month cycle in order to make a reasonable prediction of performance e.g., sales. Long-term planning (3, 5, 10 years) was the foundation of any successful business. Yet, only 10 years later we are predicting performance on a monthly basis or even less. The underlying noise and fluctuation is seemingly ignored ... sales increase in January and we're doing well; they decrease in February and it's someone's fault.

The development of ideas, development of products, development of our work cultures, the development of most things takes time and thought.

I would challenge us that the very thing we need for success, creativity, has been squeezed out of our businesses in return for short-term gain. We all want creativity, but rarely know what we're looking for, or how to implement or cultivate it within our business. Creativity needs space for experimentation, play, mistakes and improvements. It requires interaction between departments and people of different skill sets. Many of our company cultures pay lip service to 'allowing mistakes' but we all know the reality ... a blame culture.

Whilst this mentality persists, whilst we continue to stifle creativity, our businesses will continue to struggle, continue to lose sense of identity, continue to lose sense of direction, and most significantly, continue to lose our lifeblood, our best staff.

So, in order to counter the impact of this information overload, we need structures in place that provide effective support for staff, allowing them to develop and to do their job efficiently whilst reducing unnecessary interruption. We need to give them space to experiment and encouragement to take risks and then support them if these don't work out. And we need to allow them the time to do this.

Too much information and no structure to manage the problem has potentially catastrophic consequences for our businesses if we don't take steps to combat this cancer of the 21st century. We may resist the urge to immediately follow up an e-mail with an instant message or phone call, we may make sure the subject line clearly reflects the topic and urgency of an e-mail and we may avoid copying in more than necessary or using the reply to all button, but the problem is larger than just the amount of information out there ... The amount of information available will only continue to increase.

How we handle that increase within our businesses is a key to success or failure.

Labels: basex inc, business, creativity, e-mail, impact on work, inefficiency, information overload, lost revenue, stress, time out

So echoes the chorus of one of the most haunting songs of 2006. Jack Savoretti sings of dreams lost, the decline of true visionaries ... and the hole that leaves in our world.

For many of us, our dreaming was snuffed-out at school or in education...

'Stop dreaming boy!'

'If you don't stop dreaming and get on with your work you'll be no-one; get nowhere!'

'Get real!'

'What good is it if I can't touch it?'

'In your dreams!'

And yet, more recent discoveries show the important of dreaming in our creativity ... and it also shows the paucity and severe crisis in business because the creatives just aren't there any longer. Intelligence isn't just about answering questions that are posed ... sometimes it's about looking beyond those questions to the root of the problem, making connections that weren't otherwise there, being creative, dreaming a little, from which the true life-changing solutions arise.

A good friend with whom I worked for a number of years had come into the Pharmaceutical Industry from being a professional dancer and lighting engineer: one of the rare people who worked both sides of the stage. Her ideas flowed like water and it wasn't long before she'd established links with doctors that had previously been unreachable. Sales started to increase BUT this wasn't the way our company worked! She was told to stick to our tried and tested methods. Eventually she left and started working for another company who allowed her to use her dreaming and creativity ... and surprise, surprise ... she's been the top sales representative consistently throughout 2007.

Suppressing dreams is not only fatal to our own development and fulfilment, it is also death to our business and industry.

Innocent drinks works with an underlying ethos that encourages creativity and dreaming in all departments ... and celebrates when those dreams result in success. In just 8 years the company has grown from a 3 man outfit selling drinks from a stall at a small music festival into a business with an annual turnover of more than £76 million pounds. Try telling them that dreaming doesn't work or isn't reality.

Thankfully, there is a re-converging of the arts and the sciences ... a broadening of the definition of intelligence, a broadening of co-operative projects where both fields benefit.

And what is the source of this Renaissance?

A resurrection of the dreamers!

I often wonder what would have happened if I'd followed my inclinations to dream. What would have been the impact on me, my family, my friends, my business, my self-perception, my insecurity .. my life.

Never give-up dreaming. Dream against the odds. Bring about change. Challenge the boundaries and see the changes!

Labels: academic, business, creative, creativity, creativity in business, dreaming, dreams, education, human resources, impacts of creativity, intelligence

Today, I have a video for you. It lasts 19 minutes so get a coffee ... sit down .. relax ... watch ... and enjoy.

Probably one of the most encouraging and challenging talks I have seen in recent years.

If the video doesn't start use the following link (the video will open in a new window which you can close, using the 'Close Window' button after viewing) Watch Ken Robinson Talk

Labels: business, creative, creativity, education, ken robinson, ted

I was reading a book today and came across a quote from psychologist Daniel Goleman, which seems to sum up pretty well where we currently find ourselves in education, business and society.

Here are some of his thoughts:

'These are times when the fabric of society seems to unravel at ever greater speed, where selfishness, violence and a meanness of spirit seem to be rotting the goodness of our communal lives ... Those who are at the mercy of impulse - who lack self-control - suffer a moral deficiency. The ability to control impulse is the basis of will and character. By the same token, the root of altruism lies in empathy, the ability to read emotions in others; lacking a sense of another's need or despair, there is no caring. And if there are any two moral stances that our times call for, they are precisely these, self-restraint and compassion ... When it comes to shaping our decisions and our actions, feeling counts every bit as much, and often more, than thought; we have gone too far in emphasising the value of the purely rational, of what IQ measures, in human life.'

Goleman points at the changes needed to bring about a revision and resurgence of individual and community values and creativity. Stimulation and development of only one area of our personality quashes the full potential of us as people (individuals and in our communities).

Only when each of us we are able to redress the balance and open up ourselves to facets of our lives that have lain dormant or remained underdeveloped/undeveloped can we begin to release our true potential and creativity. Then, our crisis in the business and indeed world arena may begin to be challenged and effectively reversed. Until next time ...

Labels: business, community, community values, creative, creativity, education, gifts, releasing creativity, skills, values

For decades we have been educating and training people to be academics. Those who succeed take the highest places of honour, those who don't ... well, we'd rather not talk about them.

But who are the REAL losers in these systems. I think the short answer is ... everyone!

We focus on training people to become thinkers, but at the same time deprive them of a key aspect of their intellectual capacity ... creativity.

Creativity isn't just something done by a small subset of people, locked away in a special 'creative room' that most of us never see. True creativity is something in which everyone of us can engage and comes when we apply all of our intellectual faculties ... reasoning, emotions, feelings ... when we allow our whole brain in on the party.

Think about an athlete preparing for a key race. We wouldn't expect them to exercise only one leg and one arm. We may laugh at the idea, but our traditional education systems do exactly that with our brain ... one part thrives and the other part atrophies.

And worse still, what if our brain doesn't connect with these logical, deductive learning processes? In two words: we struggle. Worse still, we become convinced of our own failure because we don't hit the academic standards (which after all are only set against one dimension of criteria).

There are many amazingly creative people who fall by the wayside because they are never allowed to achieve their full potential. Even the so-called 'academic successes' fail, as critical areas of personal development involving the emotions, interactive skills and basic team player skills have been squeezed through the academic mangle and been left behind.

Business cries out for creative people but is rarely in a position to get any: it doesn't really know how to recognise and test for creative people within its own walls and the end-products of university or college education rarely have the necessary skills or abilities.

It's a sobering thought ... one I will be looking at further. But what do you think?

Labels: academic, arts, business, college, creative, creativity, education, emotions, failure, failures, feelings, intellect, intellectual, intelligence, reasoning, school, sciences, skills, success, university