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a dandelion clock, blow gently and a complex structure easily becomes
lots of simple, individual seeds, each one capable of producing a new
Complex - (noun) consisting of many different and connected parts; not easy to understand; complicated
Easy - (adj.) achieved without great effort; presenting few difficulties; free from worry or problems; lacking anxiety or awkwardness.
Life can be complicated & sometimes difficult to understand with so many different & interconnected parts. We worry about those things we don't understand because we can't explain them to ourselves or to those around us.
Similarly, our businesses struggle to clearly explain the risks & benefits of processes or products to staff, customers or investors because they don't understand them for themselves.
Even though teamwork may be high on the agenda, stigma & negative feelings still surround any apparent lack of understanding, to the extent that we may be unwilling to ask for help in case we look stupid.
At Waywood Enterprises Limited we never see lack of understanding as a weakness, but as an opportunity to learn and grow. We work with you. We use your information, in all its complexity & make it easy for anyone to understand.
'Stuart is a rare individual. His ability to create sense from chaos, to distil clarity of thinking from murky waters and to impart technical knowledge in a way that makes it all seem simple, is a unique gift. His dry humour and ability to view things from a different angle, was of huge value and support to me in my role. Always challenging and thorough in his dissection, Stuart was great to work with and made meetings interesting! Put simply, he is a man many could learn from, pragmatic, human, reflective and passionate about the positive impact of what he does.'
SM: NHS Supply Chain Manager
Our background & expertise comes from the pharmaceutical industry
where we have helped non-specialists, non-scientists & lay people
to understand complex processes & ideas, such as
How we feel pain and control it
How our body protects itself against viruses
How drugs can work with & against the body
The importance of sun protection for reducing the risk of some skin cancers
How our body uses its own bacteria to protect against other harmful bacteria
The development of a new drug, from discovery to market.
Over the years we have expanded our work to include working with individuals, schools, education providers & businesses, in fact anyone who needs to make the complex easy to understand.
So if you’re looking to explain complex processes to people within your organisation, to non-specialists, customers or to potential investors but aren’t sure how, we can make it easy for you.
Dr Stuart Wood
31 Burder Street
|Telephone||+ 44 1509 553362|
|Mobile:||+ 44 7814 628123|
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